Rubbing the wrong way
So, it seems that there are quite a few signs in Manhattan that advertise various things. Outside of each deli/convenience store, there are signs advertising coffee, tea, chocolate, fruit, cigarettes, beer, etc. There are lots of signs for sale items in retail stores. Most every store or shop has a sign hanging outside of their establishment, letting people know that they are there.
And another. I stopped taking pictures after walking from Grand to East Village, as I had to reserve other blank megapix for other things. But believe me, I could have filled my camera full of photos on just this one theme.